If you were among the more than 100 million people that viewed Super Bowl 50, you probably watched the commercials as much as you watched the game, judging which of the five-million-dollar thirty-second advertisements were your favorites. It seemed that this year many of them were pretty lame/dumb, but there was one which caught our attention, one that could potentially save many lives, and one which became very controversial among some. A pregnant lady is receiving an ultrasound–the screen clearly showing her baby. The father is standing next to his wife munching on Doritos and he notices the child’s arms moving in the direction of the chip as dad takes one from the bag and puts it in his mouth. Finally the baby can stand it no longer and emerges from the womb to grab his own chip.
This has caused an uproar among pro-abortion groups such as the National Abortion Rights Action League (NARAL) protesting that Doritos was using the tactic of humanizing fetuses. Humanizing fetuses? Just what do sonograms show if not a human? That is why ultrasounds have been so instrumental in saving thousands upon thousands of babies from death at the hand of abortion doctors. One of the best tools to undermine the abortion lobby’s insistence that an unborn baby is “just a clump of cells” or “fetal tissue,” is sonogram images, bringing clarity to any mother who might be considering aborting her baby. That is why Planned Parenthood which has performed millions of abortions, and is currently funded by our tax dollars, does all they can to keep a pregnant mother considering abortion from having an ultrasound. The compelling power of the sonogram images, which with recent technological advances in imaging to allow an even more vivid glimpse into fetal development than ever before, have saved countless lives. The sonogram images change the mother’s heart as she gets a very detailed view of her baby. In recent studies 75-90% of abortion-minded or abortion-vulnerable mothers who had an ultrasound to confirm their pregnancy chose life for their baby (Lifeline, winter 2016, the newsletter of the National Pro-Life Alliance). Ultrasound baby pictures have not only changed mothers, they have softened even the hearts of some calloused abortionists who have left the practice as a result. Former Planned Parenthood worker Catherine Anthony Adair stated that abortion doctors she worked for would use ultrasounds to guide the abortion procedure, but would deliberately withhold any information from the staff or patient that would humanize a woman’s unborn child.
Though science has long shown that human life begins at conception, millions of innocent unborn babies still die every year as a consequence both of the Roe v. Wade court decision in 1973, and the abortion lobby’s repeated lie that unborn children are just meaningless “clumps of cells.” But, while abortionists resist any attempt to show the images to the mother, as recent undercover videos of Planned Parenthood demonstrated, they take advantage of it themselves to take the lives of the unborn while preserving the baby’s organs for harvesting and profitable resale. Inconceivable and horrific!!!
Not only has science shown that life begins at conception and that it is a baby growing inside the mother’s womb, not just “a clump of cells” or a “glob of tissue,” but the Bible clearly teaches that life begins at conception, and that God places great value on every child He creates. The Psalmist, who understood from divine revelation that He was a sinner by nature from the time he was conceived in his mother’s womb (Psa. 51:5), wrote: “LORD, you have examined me and know all about me…You made my whole being; you formed me in my mother’s body. I praise you because you made me in an amazing and wonderful way. What you have done is wonderful. I know this very well (And David didn’t have access to sonograms!) You saw my bones being formed as I took shape in my mother’s body. When I was put together there, you saw my body as it was being formed. All the days planned for me were written in your book before I was one day old” (Psa. 139:1, 13-16, New Century Version). The prophet Jeremiah writes: “Now the word of the LORD came to me saying, ‘Before I formed you in the womb I knew you, and before you were born I consecrated you; I have appointed you a prophet to the nations’” (Jer. 1:4,5).
As I viewed the Dorito’s commercial, I was reminded of a scene recorded by the historian-doctor Luke. When Mary was given the incredible message from the angel Gabriel that she, a virgin would “conceive in her womb, and bear a son” who should be named “Jesus,” and “He will be great, and will be called the Son of the Most High,” (Lk. 1:31,32), she was also told that her “relative (cousin) Elizabeth has also conceived a son in her old age; and she who was called barren is now in her sixth month. For nothing will be impossible with God” (Lk. 1: 36,37). Mary hurriedly went to visit Elizabeth “And it came about that when Elizabeth heard Mary’s greeting, the baby leaped in her womb…” Lk. 1: 41). And it wasn’t because he was reaching for Doritos chip, but because of being in the presence of the One he (John the Baptist) would introduce to the world as “the Lamb of God who takes away the sin of the world” (Jn. 1:29).
Of the millions of people who watched the Doritos Super Bowl commercial, I’m sure there are undoubtedly a number of pregnant mothers who have been considering the possibility of abortion. I pray that just seeing the amazing sonogram of a child in the womb will help them choose life for their child. It is important to recognize that you are a mom and dad before your child is born. You are parents expecting the birth of a child—not a couple expecting to become parents!